Without keywords your CV simply wouldn’t be found.
Most searches of CVs use Keywords.
Let me explain…….
Recruitment Agents will generally have a database in which to store your CV in.
Over the years an Agency will potentially accumulate thousands of CVs.
Imagine all these CVs in a big digital pot (or even an actual pot if you prefer, yes, imagine 10,000 CVs in a big pot and yours is in it)
The keywords are the hook in which your CV will be retrieved, to build the shortlist of potential candidates for the role the agent is searching on.
This is a system called Boolean Searching that will depend on the words YOU’VE used on YOUR CV.
How CVs Are Searched (Sometimes)
If searching for say, a Design Engineer, that had used a CAD system called Solid Edge to Design Rolling Stock, the search string would be “Design Engineer” AND “Solid Edge” AND Rail OR “Rolling Stock”.
This would give a list of Design Engineers that had THOSE WORDS on their CV.
If you were a Design Engineer working in this sector, and your CV DIDN’T have these words on, YOU WOULD NOT BE RETURNED IN THOSE SEARCH RESULTS.
This is the importance of keywords. If you’d chosen to describe your self as the Chief Designer, or Head of Technical Drawing, or Mechanical Designer, using “the latest 3D CAD” to design a new Train YOU WOULD NOT BE RETURNED IN THOSE SEARCH RESULTS.
I’ve seen good candidates lose out on great opportunities because they didn’t understand this (this doesn’t affect us as much at Clemtech and I’ll tell you why in another Blog post).
This applies across the board regardless of the job you do.
To improve your chances of being found you should use common terms related to your area of expertise or chosen profession.
So my advice is to use a variety of phrases to describe the same thing.
In the example above use variations of Mechanical Designer, Design Engineer, Mechanical Design Engineer, and if you’ve used CAD systems, list them all.
More keywords = more chances of getting found.
Thoughts, comments, further advice?……welcomed by completing the form below.